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Le Cabanon: Restaurant and Bar
Le Cabanon already has a reputation for its fine French
food in the tourist guides. The management felt that some
local promotion would benefit food and drink sales. The
management themselves have a bit of a reputation and are
affectionately known as those ‘Nasty Frogs’.
Using a somewhat different approach to those employed
for more corporate organizations – Le Cabanon needs
promotion and A Looking Glass staff need beer money –
we thought up some fun froggy themes and mixed them with
a bit of naughtiness to promote Happy Hour activities
and sponsored parties. Sticking to the ‘fun in the
sun with a frog’ theme, we developed the brand ‘Le
Cabanon Sports’ for some gentle, boozy amusement.
The cost of this to Le Cabanon? We get paid our hourly
rate in beer and they get some top quality promotion.
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