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E-Marketing
(Web-based Marketing) Campaigns
E-Marketing is simply marketing that utilizes the Internet.
This includes using email and the World Wide Web. Much
of the appeal of E-Marketing is due to some significant
differences from mainstream marketing (using more traditional
media):
• Marketing via the Web is very cost
effective.
• The Web has an incredible degree of measurability.
• and, most fundamentally, the Web has a unique
interactive nature.
However, for those without the know-how, the simple process
can become an intricate and demanding procedure. A Looking
Glass can build a campaign based on your requirements,
selecting suitable sites and times, buying advertising
space, suggesting incentives and designing your banners.
We’ll also monitor the campaign to ensure that you
are getting a return on your investment. |
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