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Corporate
Communications: Identity, Branding and Design
1. Establishing and Maintaining Corporate
Identity
A Looking Glass is primed to help you project the philosophy
of your organization through image and beyond. Using specific
corporate colors, logos, fonts, layouts, point-of-sales
materials and tailored communications collateral, A Looking
Glass will assist you in defining a strategy to achieve
a consistent visual and verbal message that is a meaningful
statement of your company’s purpose.
2.
Public and Media Relations
Your reputation in the market place is the result of what
you say, what you do, and what others say about you. Through
strategic short and long-term innovative PR programming,
A Looking Glass can help to:
• Position your company as a leader
in its field.
• Build trust and confidence amongst your customers.
• Introduce new products, re-launch and reposition
mature
products, and communicate new benefits
of old old products.
• Cultivate new markets and reinforce weaker markets.
• Extend your advertising reach.
• Influence public opinion.
• Access a database of some 1 million publications
across
the world, from which those that suit your
requirements can
be specifically selected.
• Generate sales and enquiries.
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